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Countdown to cure for digital disorganization disease being previewed at SXSW 2010

Countdown to cure for digital disorganization disease being previewed at SXSW 2010

- previewing ‘DAD’ at SXSW, Austin, Texas, March 12–16, 2010 -

Surrey, UK, March 9, 2010: With the amount of digital data increasing tenfold every five years[1], keeping control of your digital life has become a troubling disorder. ‘DAD’ ( is a new application that will organize all elements of your digital life simply and effectively and will be previewed at South by Southwest (SXSW) in Austin, Texas this month.

Facebook alone currently contains 40 billion photos and people around the world are grappling with the distressing challenge of accessing, sharing and storing images, music, documents and contact details on- and off-line. The danger is that we have sub-sets of our data everywhere, but nowhere to find it all – creating a syndrome of data disorganization.

However, a cure to this disorder is on the horizon: the DAD application will translate most metadata formats, enabling images, music, contact details, content from social networking sites and document files to be stored in a single DAD index. This index can then be used to manage, share, connect and reuse your digital ‘stuff’ simply and in an open form for all applications rather than another proprietary format. DAD promises to be as revolutionary to digital organization as the Dewey system was to libraries.

Julian Ranger founder of DAD comments: “We believe DAD is the cure for today’s digital disorganization disorder and we’re really excited about attending SXSW 2010 to share how DAD will be able to tackle what is becoming a 21st Century disease.”

Julian Ranger continues: “From busy parents through to silver surfers and students, we are all suffering from digital disorganization and the problem is only set to continue as the range of social networking and online content sources grows.”

DAD functions will include:

- Full media index and organizer

- Transferable index and easy secure sharing

- Smart search (using metadata)

- Organization, linking and sharing of all digital data

- Open API for third party developers to leverage universal DAD index.

DAD will be available from June this year for an initial free month trial, but then will cost from as little as $3.76 (£2.49) per month. A free ‘lite’ version will also be made available, offering core functionality.

Julian Ranger and Pascal Wheeler from DAD will be available throughout SXSW Interactive and are keen to hear from angel investors, entrepreneurs, as well as developers to discuss opportunities for them to utilize the DAD API.

Julian Ranger: @rangerj

Pascal Wheeler: @pascalw

Editors Notes:

Media contact Information:

Toni O’Sullivan, @toni_jane 01252 899 969

DAD ( is a new application currently in development and is supported by iBundle, an innovation hub based in the UK.

Julian Ranger – has been an angel investor since 2007 and an entrepreneur since he formed his first business – STASYS. Julian grew STASYS to a £17m+ business with 230 staff with subsidiaries in the US, Australia and Germany before selling it to Lockheed Martin in 2005. Today, Julian heads up an innovation hub called iBundle where he invites start-up entrepreneurs who are looking for backing and advice to contact him.

Pascal Wheeler – has been fortunate enough to have played with Internet based tools for just over a decade. Most recently known for giving the humble raffle a hearty injection of Internet goodness with, Pascal started his cyber journey by building a location based price comparison site for the independent IT sector. Pascal is iBundle’s Director of Creativity.

[1] The Economist – February 27, 2010


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